| Colonial
Garden Center - Indiana |
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Many garden centers and nurseries have a junk pile cluttering up
an unused area "out back". Hopefully the area is not in the sight of customers.
Or maybe the best place for the items is directly in sight of customers. Their subtle
placement may even go unnoticed while boosting your sales. Colonial Garden Center in
Evansville, IN has effectively used commonly discarded items to help display plants and
hardgoods in their greenhouse area.
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Look
closely at the photo. The clay pot is sitting on a rusty 55 gallon drum. By doing this the
pot is placed at eye level and made a feature item. A good place for high profit items!
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In the first photo an old scale is used to hold flowering
plants. In the second a wagon wheel hangs suspended from greenhouse supports. Hanging off
the wagon wheel spokes and rim is an assortment of foliage plants in baskets.
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An
assortment of old doors break up the usual greenhouse look. They are a good place to
staple promotions or similar information. The older and more distressed the better they
look. An old screen door is used in the center photo. This allows you to "see"
into a patio area featuring a selection of outdoor hardgoods.
A Saturday morning at an estate sale and $50.00 should yield a truck full of items
to help you display your goods and boost your sales.
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| In one corner of the
greenhouse an old door is placed to help screen an "employees only" area. This
small area is used to store potting supplies used in the greenhouse. The customers eye is
drawn to the work area but the work area is never seen. Effective use of a discarded door,
wooden wheelbarrow, potted plants and hardgoods keeps their attention. Throughout the photos notice how plants and hardgoods are
displayed at different levels. Don't just place goods on the floor. Break up your sales
area into zones. Think vertical. Floor level to 3', 3' - 7' and 7' up. Get your higher
margin items into the view of your customers. |
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